Can the method provide such measurable insight?

Taken from http://www.ryanjacoby.com/

What if your users wrote your business plan?

"Waiting in the lobby of my hotel yesterday in Cambridge, this headline caught my eye.

What if your users / fans / customers actually wrote your business plan or ran your long-term strategic planning process?

How would they change your estimates?

What would that mean from the businesses you'd be in and how you'd invest your money?

Oh yeah, Go Caps!"