Writing thought

The secret of good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that could be a short word, every adverb that carries the same meaning that's already in the verb, every passive construction that leaves the reader unsure of who is doing what--these are the thousand and one adulterants that weaken the strength of a sentence

. -- William Zinsser, On Writing Well, pp. 7-8. Writing-Well-Classic-Guide-Nonfiction

Further to this

"The ability to simplify means to eliminate the unnecessary so that the necessary may speak" -- Hans Hofmann Is this captured in his own work? Hofmann Gallery

How to sell a kindle.....???

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Something to think about amazon sell the kindle as a new wireless reading device...

A new wireless reading device... Last time I checked a book was a wireless reading device?
I would raise this as at the point in the research in being related for the following reason
- The kindle is a new piece of technology - should not be viewed to have to compete with books but instead provide a different experience. (has though it been designed with this in mind...?)

Your not going to have the affordances of a book but instead have new the new benefits that technology offers - this is the reason for adoption. Is this not then what it could be sold on?

In a similar way would face similar challenges in a lab book - and similar with the editor.

This may be open to continued questions and although may be a bit condescending towards amazon I think at this point can be questioned.