How to sell a kindle.....???

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Something to think about amazon sell the kindle as a new wireless reading device...

A new wireless reading device... Last time I checked a book was a wireless reading device?
I would raise this as at the point in the research in being related for the following reason
- The kindle is a new piece of technology - should not be viewed to have to compete with books but instead provide a different experience. (has though it been designed with this in mind...?)

Your not going to have the affordances of a book but instead have new the new benefits that technology offers - this is the reason for adoption. Is this not then what it could be sold on?

In a similar way would face similar challenges in a lab book - and similar with the editor.

This may be open to continued questions and although may be a bit condescending towards amazon I think at this point can be questioned.

The selling point....

A great article taken from Scientific American on Science 2.0 -- Is Open Access Science the Future?

The following quotes have been taken from the article as the quote taken from another source has been

Web 2.0 technologies open up a much richer dialogue, says Bill Hooker, a postdoctoral cancer researcher at the Shriners Hospital for Children in Portland, Ore., and author of a three-part survey on open-science efforts that appeared at 3 Quarks Daily (www.3quarksdaily.com), where a group of bloggers write about science and culture.

“To me, opening up my lab notebook means giving people a window into what I’m doing every day,” Hooker says. “That’s an immense leap forward in clarity. In a paper, I can see what you’ve done. But I don’t know how many things you tried that didn’t work. It’s those little details that become clear with an open [online]notebook but are obscured by every other communication mechanism we have. It makes science more efficient.”

The above scenario I think sets out more clearly the selling point as such for the research - I also see it linking with the point of how technology and paper are complementary for the reason that if the paper is obscuring a communication/workflow path because of the affordances it has as mentioned in the scenrio. I would see then exploration of if/how the elab book can enhance the workflow and most importantly be part of the workflow.
This is what must be achived must ensure not a focus on what a lab books functionailty is, but instead on actually what it is.

Finally the last quote below I think captures a selling point, as well as highlighting the risks and dangers that scientists are so wary about. Taking the position as an advocate for the research, it is important to have a wider perspective in order to fully appreciate the workflow.

"That jump in efficiency, in turn, could greatly benefit society, in everything from faster drug development to greater national competitiveness.Of course, many scientists remain wary of such openness—especially in the hypercompetitive biomedical fields, where patents, promotion and tenure can hinge on being the first to publish a new discovery. For these practitioners, Science 2.0 seems dangerous: putting your serious work out on blogs and social networks feels like an open invitation to have your lab notebooks vandalized—or, worse, your best ideas stolen and published by a rival.To advocates, however, an atmosphere of openness makes science more productive. “When you do your work online, out in the open,” Hooker says, “you quickly find that you’re not competing with other scientists anymore but cooperating with them.”

The argument of now with a move towards science 2.0 that your not competing but instead co-operating may require a full social culture change. Question if such instances have occurred before in work environments. Is this something that has to be forced upon people to be really effective ?